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The business model of the future

Entrepreneurs' Organization

Companies that embrace this new model, called interaction field companies, generate, facilitate and benefit from interactions and data exchanges among multiple people and groups—from customers and stakeholders, but also from those you wouldn’t expect to be in the mix, like suppliers, software developers, regulators and even competitors. .

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Enter growth hacking.

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Startup Recruiting Hacks

This is going to be BIG.

Events are the single easiest way to get a bunch of hiring leads in and to inform them about what you're up to. What you do with them from there is up to you--but having people from your own company there to mix and mingle with the crowd will be helpful to evaluate who comes and have 1:1 conversations with the best prospects.

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IdeaPAD case study: How do you define and build value for an existing product?

Paul G. Silva

The PixelEdge] workshop and canvasses provided an easy structured framework to work through our evaluation and customer discovery process. Client Business Information Director Problem A leading data aggregator for an entertainment sector came to PixelEdge to help maximize one of their offerings. PAD P urpose: Why innovate?

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How to Package and Price Embedded Analytics

This framework explains how application enhancements can extend your product offerings. Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? Brought to you by Logi Analytics.

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What’s the Real Deal with AngelList?

Both Sides of the Table

I hope I straddled people’s points of view well enough not to have offended anybody while adding a framework for how I think about the service. I didn’t want to write it because I have mixed feelings about AngelList. My personal use. Just don’t use AngelList as a short-cut for the hard work.

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Sanity, a platform to build and manage content flows on sites, raises $9.3M from Ev Williams, Threshold and more

TechCrunch

There are more than 2 billion websites in existence in the world today, millions of apps, and a growing range of digital screens where people and businesses present constantly changing arrays of information to each other.

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