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Here is How to Make Sense of Conflicting Startup Advice

Both Sides of the Table

Draw from Frameworks. The most helpful type of advice in my mind are frameworks for how to solve a problem. On market segmentation I often recite my “ Elephants, Deer & Rabbits ” framework. Each is a framework for thinking about a problem. For example: 1. I’m all for more opinions, not less.

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How entrepreneurs benefit from ‘Alien Thinking’

Entrepreneurs' Organization

But the alien metaphor serves as a neat acronym for the five dimensions of our ALIEN thinking framework: A for Attention. Current innovation frameworks–think lean startup or design sprint–emphasize speed and action over reflection and strategic breaks. L for Levitation (meaning reflection). I for Imagination.

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Why Emmy Award-winning documentarians focused their lens on 5 GSEA student entrepreneurs

Entrepreneurs' Organization

We thought GSEA would be an excellent framework for exploring another generation of students whose brilliant ideas could become big business.”. As business owners, we constantly have new ideas for films we’d like to make–so we’re out there pitching, much like the GSEA competitors.

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What's your hero story?

This is going to be BIG.

His story of overcoming child abuse, a missing arm ligament, a decade in the minors and going on to reinvent himself in his mid-30's using a pitch few have mastered is nothing short of inspirational. Oh, did I mention it turns out he's been pitching with a torn abdominal muscle all season? The movie centers around a lawsuit.

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Zero-based budgeting: A proven framework for extending runway

TechCrunch

The best founders look for a framework to strategically cut burn while keeping their startup’s value drivers functioning. My team has produced countless startup budgets, and I can say 100% for certain that the drawbacks to ZBB are real — but that if you are running out of cash, this is a proven framework for reducing burn.

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How to Objectively Measure the "Fundability" of Your Startup

This is going to be BIG.

Founders need to shift their thinking to an assumption of understanding—that investors who see thousands of pitches per year probably do understand what a founder is doing the vast majority of the time, and have simply decided that the risk/reward for investing in their company simply isn’t as good of a deal as others they’re currently looking at.

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How Much Money Should You Raise From Venture Investors?

Dream It

When pitching investors, remember that your ask is like porridge; it follows the goldilocks ratio and has to be just right. This framework helps founders position their fundraising targets and avoid red flags with investors. Asking for too much or too little funding will raise red flags with investors and cause you to lose credibility.

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