Remove frameworks Remove pitching Remove SaaS
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The Complete Guide to SaaS Pricing Strategy

Tomasz Tunguz

To be effective, a startup’s pricing strategy must align with its marketing case studies, website messaging, PR releases and sales pitches. Contract Length Many SaaS startups launch with monthly pricing which encourages customers to try the product and engenders demand. How about a 50 person SaaS company?

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Extra Crunch roundup: 500 Startups’ demo day, smart SaaS pricing and much more

TechCrunch

Here’s just one example from Y Combinator’s Summer 2013 Demo Day: Positioning itself as the “FedEx of today,” it hopes to provide a logistics framework that goes beyond food and can be used for any type of on-demand order. Lightspeed’s Gaurav Gupta and Grafana’s Raj Dutt discuss pitch decks, pricing and how to nail the narrative.

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TechCrunch+ roundup: 7 VCs who are taking pitches, AI best practices, zero-based budgeting

TechCrunch

If you’re an investor who wants to be included in future columns, email guestcolumns@techcrunch.com with “How to pitch me” in the subject line. The best founders look for a framework to strategically cut burn while keeping their startup’s value drivers functioning.” There’s plenty of tactical advice here, and much more to come.

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TechCrunch+ roundup: SaaS success stats, leveraging ad tech chaos, 2022 layoff trends

TechCrunch

According to a report by Capchase comparing more than 400 SaaS startups to unicorns that reached the public markets in the last two years, the top performers “are handily beating the ‘Rule of 40,'” reports Kyle Wiggers. According to its findings, SaaS founders should target at least 80% and aim to surpass 110%.

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Why You Haven't Sold Your Product to a CISO

Dream It

For example, Mitre Att&ck framework for classifying threats and alerts (If it’s a SaaS offering) SOC2 certification There are many other certifications such as Common Criteria that provide assurance your product meets minimum requirements. Remember, most CISOs detest typical sales-oriented pitches.

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Norebase raises $1M to allow companies start, scale, and operate in any African country

TechCrunch

Startup pitches with promises to provide various services to Africans — across different sectors — are commonplace now. And in trying to sweet-talk investors, what’s not taken into context or often disregarded is that Africa is a fragmented $3 trillion market. The continent is also home to more than 1.2

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This freshly funded startup spun out of a student-run Stanford investment club

TechCrunch

The company says that it provides interested clubs with the back office framework, legal and tax support and has a platform where leaders can look for capital raise opportunities, meet other members and manage portfolios. During a downturn, the pitch seems more risky.

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