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The Complete Guide to SaaS Pricing Strategy

Tomasz Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

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Bottom-up SaaS: A framework for mapping pricing to customer value

TechCrunch

Should your SaaS startup embrace a bottom-up GTM strategy? Should your SaaS startup embrace a bottom-up GTM strategy? A few years ago, building a bottom-up SaaS company – defined as a firm where the average purchasing decision is made without ever speaking to a salesperson – was a novel concept. David Cahn.

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Per Seat or Per Use Pricing: A Framework for Evaluating the Right Strategy for Your Startup

Tomasz Tunguz

Should you price your SaaS per seat or per use? Madhavan provided an excellent framework for answering this question, in addition to a multitude of other insights. Many people think of pricing as monetization, but just as important to think through it as an acquisition strategy. Value/ Usage. Intermittent. Intermittent.

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The hamburger model is a winning go-to-market strategy

TechCrunch

RIBS: The messaging framework for every company and product. Bottom-up SaaS: A framework for mapping pricing to customer value. Bottom-up SaaS: A framework for mapping pricing to customer value. Should your SaaS startup embrace a bottom-up GTM strategy? The hamburger go-to-market strategy.

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How to Package and Price Embedded Analytics

This framework explains how application enhancements can extend your product offerings. Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? Brought to you by Logi Analytics.

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Extra Crunch roundup: 500 Startups’ demo day, smart SaaS pricing and much more

TechCrunch

Here’s just one example from Y Combinator’s Summer 2013 Demo Day: Positioning itself as the “FedEx of today,” it hopes to provide a logistics framework that goes beyond food and can be used for any type of on-demand order. The opportunity that the company sees has really forced us to reallocate resources and strategy,” said Brown.

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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

TechCrunch

Having earned “scars and stripes” at various startups, Heskins recently joined “tech for good” company Big Lemon as a part-time head of growth, but still offers her services to other teams as a SaaS and early-stage startup marketing consultant. Why have you decided to focus on SaaS startups?

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