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It has become so synonymous with Internet companies that the French have invented a disdainful term including Amazon: “les GAFA,” which they refer to as Google-Apple-Facebook-Amazon to talk about American dominance of the Internet. It is a household name. ” Let’s start with some basics. The value prop is pretty clear.
Today, we’re taking a closer look at the pitch deck it used to raise its pre-seed round. We’re looking for more unique pitch decks to tear down, so if you want to submit your own, here’s how you can do that. . Well, that’s the world Five Flute wants to live in. The company raised a $1.2 Slides in this deck.
However, this means that a CISO sees a LOT of pitches in their role. As a startup, you may not have enough customer references, but referrals from peer CISOs who have signed up as design partners or completed successful PoCs are just as valuable. Find out how incumbent products you are likely to replace are performing.
Total addressable market, or TAM, refers to the dollar value of what a startup wants to sell to a certain population. A growing market will have plenty of room for upstart companies to attack incumbents; sometimes startups create their own market, but that’s a bit rarer.
When it comes to presentation creation, PowerPoint and Keynote remain the de facto tools by incumbent advantage. Besides Prezi, there’s Pitch , a deck creation suite from the founders of Wunderlist. refers to the product’s AI-powered presentation recommendations. Prezent.ai’s online design dashboard.
To be effective, a startup’s pricing strategy must align with its marketing case studies, website messaging, PR releases and sales pitches. They change with time as your marketing team builds a brand, develops reference customers, and creates ROI case studies. What should my unit of pricing be? Push for it as early as possible.
What kinds of moves are the incumbents making and how they change the market? Pitch-it-myself test : I stop a few partners in the office and give them the pitch to test their reactions. I look up the founders on LinkedIn, send a few emails for references and then wait to hear back on some initial reference calls.
There are many ways of spinning up a startup, but it takes a particularly brave set of founders to take on a deeply entrenched industry with a small number of incumbents who have the market all sown up. Armed with a handful of patents and some cool reference speakers (i.e. And every year, it falls flat.
Notably, Metromile saw its valuation decline over 85% and was subsequently acquired by peer Lemonade , and it hasn’t been alone in losing a lot of value and being eyed by peers and incumbents. Are you open to cold pitches? How can founders reach you? Reach me at martha@brewerlane.com.
Then the next, I open my inbox to see pitches for nine-figure funding rounds (hello, SpotOn ) and the birth of new unicorns (looking at you, Unit ). For example, that fund I referred to? I find it kind of fascinating when fintechs buy incumbents, and I expect we’ll only continue to see more of it. Here we are today.
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