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The Complete Guide to SaaS Pricing Strategy

Tomasz Tunguz

Most startups play defense when discussing pricing with customers. Startups operate in newer markets where pricing standards haven’t been set. But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. AWS, Twilio, Heroku, etc.

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Here is Why Non-Obvious Startup Ideas Can Yield the Largest Results

Both Sides of the Table

Most customers won’t drive more than a few miles to a self storage unit making the incumbents essentially local retail businesses. I have no doubt that multi-billion startups will disrupt this business with both a higher-quality product and lower costs. The value prop is pretty clear. And here’s the thing. ” Ha.

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Israeli fintech Personetics raises $85M for tools to help incumbents personalize banking services to compete with neobanks

TechCrunch

Today a startup that is building tools to help incumbent address this challenge is announcing a round of funding on the back of a lot of demand for its services. “T hey are seeing the impact of the alternatives,” he said, with the migration away from the incumbents happening gradually. That’s a common thing.”

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The Rising Stakes in SaaS

Tomasz Tunguz

Last week, I participated in two discussions about the changes in the SaaS world. The level of competition in many core SaaS segments is intense. The SaaS era is about 20 years old. Over that 20 year period, annual SaaS investment has increased 20x, peaking in 2014 at $7B. The table stakes in SaaS are rising.

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No SaaS! How AI Agents Will Change Software Pricing

Tomasz Tunguz

The SaaS business model of the last 20 years for SaaS is a beautiful one. But for the first time since Slack started offering billing on active seats , new pricing models provide a strategic option to startups looking to compete with incumbents. In a world where AI agents are 2.5-3x

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Mambu raises $135M at a $2B+ valuation for a SaaS platform that powers banking services

TechCrunch

Mambu , a Berlin-based startup that describes itself as an SaaS banking platform — providing, by way of APIs, technology to banks and others to power lending, deposit and other banking products — has closed a round of €110 million (about $135 million at today’s rates). That could lead to consolidation, too.

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The AI Agency - A Novel GTM for Machine Learning SaaS Startups

Tomasz Tunguz

In 2015, I wrote about the trade-off facing vertical SaaS companies. Vertical SaaS companies focus their efforts on a particular group of customers. There is a new twist in SaaS with a parallel dynamic. Often, these startups begin as software companies selling machine learning software into agencies.

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