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The Complete Guide to SaaS Pricing Strategy

Tomasz Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

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MakeSpace Raises an Additional $17.5 million and Unveils Strategy to Make Public Storage the Next Blockbuster Video

Both Sides of the Table

Incumbents became increasingly annoyed with our successes in the country’s largest market – NYC – that they started even taking out ads against us. It’s no wonder incumbents don’t want us to exist. MakeSpace , the leading provider of next-generation storage for consumers, today announced an additional $17.5

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How To End Your Pitch with Your Vision

Dream It

Strategies for crafting a strong and compelling vision for your startup: Towards the end of your pitch, tell investors that “this is just the beginning” for your startup. Tell investors how your vision affects your go-to-market strategy and how you’ll expand across verticals within the industry that you’re tackling.

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Why Reed Hastings Should be Applauded for Netflix Split

Both Sides of the Table

Incumbents can’t react. The reason that incumbents can’t react is that their revenue and defensibility are continued by serving the high-end of the market for which it would take too much time & money for any competitors to effectively challenge. If you haven’t read his book please do yourself a favor and buy it.

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The Future of Corporate Venture Capital

500

Conventional wisdom dictated that incumbents should focus their innovation efforts on R&D and growing their cash cows while investing in a few startups. We believe the new corporate landscape calls for new strategies. But the rate of change has accelerated and with it, the balance of internal versus external investment.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. You can enter either but your strategy must be very different and I can tell you that fragmented markets are easier to disrupt.

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When AI Favors the Incumbents

Tomasz Tunguz

Incumbents have lept onto advances in generative machine learning more aggressively than any trend in recent technology history. But generative ML differs because incumbents are pushing the envelope. In addition to these the advantages, these incumbents have another edge : their distribution.