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Why Your Marketing Campaign Sucks

Both Sides of the Table

Will I have information that other journalists don’t have (otherwise known as a “scoop”)? The idea is that you put out information with data and a point-of-view and that becomes the story rather than you. Let me be sure to use me some Luma Partners. A journalist has a visual chart they can use.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

In in the early 90′s I was in my early 20′s and I programmed on mainframe computers using COBOL, CICS and DB2. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML. There were chat rooms, discussion groups, dating, classified ads – you name it.

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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. This video discusses issues like: 1.

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VC Investor Relations

A VC: Musings of a VC in NYC

This is our model: 1/ We are loyal to our LPs and offer them the opportunity to invest with us fund after fund after fund unless something has materially altered the relationship. 2/ We regularly provide our LPs with a lot of information on our portfolio. Some provide little to no information and let the returns speak for themselves.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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4 ways to restore faith in marketing by connecting with humans, not algorithms

Entrepreneurs' Organization

Brands and marketers will have more and more information, giving them the vital data to create messaging that resonates with customers. No matter how much data we have, we still need humans in the mix to provide an intuitive touch. Data only provides basic information that humans must process and analyze. Optimization.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.