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LUUM’s Eyelash Extension Innovation Garners $30M Series A Round

American Entrepreneurship

AI continues to open up new frontiers as innovators apply the fast-emerging technology in ways that gain investor support. Prior to joining LUUM, Lawson’s 15 year career included shaping brand strategies and product development across global brands such as Apple, PayPal and Movado. That caught the ready support of investors.

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5 brand positioning strategies to help set your business apart

Young Leaders of the Americas Initiative

Brand positioning is the process of putting your brand in the mind of your customers and organization supporters. Here are five common bases for brand positioning strategies to help control how the market sees your business and help set your business up for success. Convenience. The product or services become unique.”

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Innovation Through Crisis

Entrepreneurs' Organization

Your ability to empathize with people in your business and your key relationships will ensure support and loyalty. Your support in these difficult times will go a long way in retaining them for life. Engaging clients through knowledge sharing, thoughtful ideas, and proactive support will build a strong, long-lasting relationship.

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Building Scalable Startups: Strategies for Long-Term Growth

American Entrepreneurship

If you’re wondering how to design a scalable business model for your startup, this article is a guide through the process and offers strategies to ensure your company can adapt and expand efficiently over time. With the right strategies, you can build a business that thrives in good times and when faced with great challenges.

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Innovative businesses that support local communities

Young Leaders of the Americas Initiative

YLAI Network members Juliana Nieva de Castillo from Tucumán, Argentina and Julio César Bueno Cruz from Cali, Colombia illustrate two forms of social innovation and community support through unique business concepts. This cost-savings approach to business is also reflected in her marketing strategy. Recycling and Design.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Innovate In the early years of a startup there is a lot of kinetic energy of enthusiastic innovators looking to launch a product that changes how an industry works.

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The Founder’s Playbook: Winning Mindsets & Startup Strategies

American Entrepreneurship

This article describes the entrepreneurial mindset behind successful startups, how you can develop that mindset, and the strategies to build your startup based on that mindset. It is characterized by attitudes, skills, and behaviors that drive innovation, resilience, and adaptability. Turn challenges into opportunities.