article thumbnail

Want to Know How to Better Partner With, Raise Money From or Be Acquired by a Big Media Company?

Both Sides of the Table

I had the chance to speak with Andrew Siegel who runs corp dev & strategy for Condé Nast (aka Advance Publications). They are best known for their magazine titles such as The New Yorker, Wired, Vanity Fair and Vogue. Key moments: 16 minutes in: Transitioning magazine readers to e-formats. Watch: [link]. Watch: [link].

media 285
article thumbnail

4 secrets to successful social media

Entrepreneurs' Organization

Creating and generating regular content for its magazine, podcast and website, Foundr has developed and continues to develop a wide audience and astonishing reach through social media. “We plan our social posts by having a social schedule working four to six weeks in advance” – Nathan Chan, CEO and publisher of FOUNDR .

media 278
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

I told people privately my perfect spec: computer science undergrad from MIT (or any other great school), 2-years at McKinsey but no more than that (I love the analytical framework that the top strategy consulting firms provide. The same is true for strategy consulting and often it is helpful for senior levels within large corporations.

VC 337
article thumbnail

Web Second, Mobile First

Both Sides of the Table

Here’s my view: I support a “mobile first” strategy for many companies. It’s the new magazine. It seems that FourSquare’s strategy has appropriately broadened from “check ins” to “discovery” of great places to eat or visit. The power of large screen real estate.

article thumbnail

Jason Calacanis Answers the Top 5 Questions He Gets about Angel Investing

Dream It

Jason advises that you should not base your strategy on outliers. When Jason launched his magazine company in the 90s, he went to investors with just a photocopy of the magazine. What excites an angel? Traction and determined entrepreneurs who are constantly working to make their company better. It is fairly self-explanatory.

article thumbnail

Optimize for authentic relationships, not bluster

This is going to be BIG.

I'm sorry that I missed yesterday's Glamour Magazine panel on women in tech --if nothing else because it featured two of my favorite women in technology, Hilary Mason and Kara Swisher. Does that make it a viable strategy for every new entrepreneur? They're awesome and I'd show up to hear them speak anywhere. Are there examples of that?

article thumbnail

Don’t Make Video An Afterthought. Enhance Your Video Marketing Strategy.

Smart Hustle Magazine

Insights from Yara Ohashi, Head of Digital Marketing, Americas and APAC at iStock who shares how to improve your video marketing strategy. Why a Video Marketing Strategy. Here are a few tips to integrate video into your marketing strategies and enhance your video marketing strategy. Enhance Your Video Marketing Strategy.

strategy 112