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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. The constraint forced people to use links and link shorteners and thus to drive traffic. There is no ephemeral stream in which my content is mixed with others.

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How to determine the ideal type of influencer for your social media campaign

Entrepreneurs' Organization

That is good news for brands and marketers who are looking for influencer partnerships to enhance the impact of their social media strategies. Why use different tiers of influencers? By using a mix of influencers, you open your campaign to reaping the benefits of multiple types of influencers. Mega influencers.

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Do Androids Get Songs Stuck in Their Heads? My investment in Amper Music.

This is going to be BIG.

The computer will "pair program" with them--riffing back, helping them explore sounds, mixing inspirations, etc. How much more exciting would piano lessons have been if I could have skipped a few pages in the practice book and used a computer to help me compose real music? It will also help create more composers as well.

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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

Every politician in the country knows this as well as every consumer brand, every retailer, every restaurant and every media company. And as my Media Redef feed this past week reminded me Hispanics over-index for watching movies and they share their movie experiences 26% more than non-Hispanics.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

They are an investment bank that targets the technology & media sectors. We provide strategic advice to digital media companies in a manner that reflects how corporate development is actually done. Let me be sure to use me some Luma Partners. A journalist has a visual chart they can use. They’re different.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. This video discusses issues like: 1.

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