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I haven’t launched a successful startup, but I have helped write several pitch decks. Hire a writer and a lawyer before releasing a cryptocurrency whitepaper. Writing a whitepaper used to be an academic pursuit, but for crypto startups, these documents are drafted with investors in mind.
CEOs may resonate with a higher-end content strategy such as whitepapers, books, or even a branded podcast. These groups are easy to find and fairly inexpensive to join. Seriously, think about the differences as you create marketing plans that will help you get in front of the right audience.
Create meaningful content and engage others online (free downloads, whitepapers, webinars, regular blogging). Pitch your story to newspaper journalists, radio, and television news reporters who cover your local area or industry. Use social media and Search Engine Marketing (SEM) to start.
It is a huge mountain to climb and a full-time job to continuously pitch your vision and yourself to reach the first meeting with a VC fund — and that’s still miles away from a funding discussion. These discussions then bring further biases to the surface. It is all possible, but patience is key. Think of the worst-case scenario.
Since the average friends and family round is $23,000, “they’d need to secure the entire liquid wealth of six Black families” for parity, according to a whitepaper by venture fund Fifth Star.
I’ve been among the group of TechCrunchers watching pitch after pitch at Y Combinator’s Demo Day. Since the average friends and family round is $23,000, “they’d need to secure the entire liquid wealth of six Black families,” according to a whitepaper by venture fund Fifth Star. Well, hello there! On with the news!
Think blog posts , articles on third-party websites relevant to your industry, case studies and whitepapers. Pitch a good idea, research the material and publish the content. Here are a few approaches to creating content that allows you to make a lasting impact on audiences: Writing.
In earlier decades, long before the Internet- and open banking-fuelled fintech boom, legacy banks would pitch to get a new crop of school leavers signed up by offering freebies — like bags, stationery, music or other offers. So that’s one potential wrinkle in Twig’s sustainability pitch.
Lead generation is a critical cornerstone in the world of sales — in a seemingly infinite sea of potential customers, you need to know who wants to buy, or who might buy, what you are selling so that you can focus your pitches (and your time and energy) in a more focused way.
We are setting up the following process: every time a company mails us their pitch or further information, we send to a special email, e.g., inbound(@)versatilevc.com. downloadable whitepapers, models, etc). We tag each email appropriately: NNTR=No Need to Respond. RRM=Draft a response for me.
For B2B brands, training is not only a huge content opportunity for blogs, whitepapers, video courses, and ebooks. Free resources, like whitepapers and guides. Remember, when it comes to before and after, pictures really do say a thousand words. New training opportunities. Everyone loves a freebie — even over email!
If you want to get press, or speak at a conference, or just get your content strategy going, bite sized chunks of this narrative can be turned into posts of their own, slides, whitepapers, video interviews, etc., AND NOW I'LL PRETEND THAT I WASN'T REALLY PITCHING AND I'LL BE ALL MODEST ABOUT IT.
Nym’s whitepaper, for example, touts the possibility for the tech being used to enable users to prove they have the right to access a service without having to disclose their actual identity to the service provider. “One of our core innovations is we scale by adding servers. And the question is how do we add servers?
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