article thumbnail

How to Make Better Reference Calls

Both Sides of the Table

Reference calls. Ask for at least 5 references. As your candidate for at least 5 references. Ask for at least 5 references. As your candidate for at least 5 references. Don’t worry about the fact that these are the references that the candidate has hand-picked – that’s part of the process.

article thumbnail

5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

However, as with everything in business, the right strategies constantly change (even when the fundamentals stay the same). Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say?

strategy 249
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 brand positioning strategies to help set your business apart

Young Leaders of the Americas Initiative

Here are five common bases for brand positioning strategies to help control how the market sees your business and help set your business up for success. A convenience-based positioning strategy is one that communicates you can help to make the customers’ lives easier. Convenience. Competition. The product or services become unique.”

strategy 264
article thumbnail

CEOs and Entrepreneurs Can’t “Own” Strategy: Implementing a Collaborative Approach

Entrepreneurs' Organization

I sat down with three business leaders last week to interview them about how they handle strategy. I started the session by asking, “Who owns your company’s strategy?” But in my opinion, they are not the best one(s) to own how the company gets there — in other words, strategy. ” All three replied they did.

strategy 218
article thumbnail

The Audacious Plan to Make Electricity as Easy as WiFi

Both Sides of the Table

With Meredith I did every on-reference-sheet call I could make and many off-reference-list calls. I followed my playbook on reference calls making sure to ask both positively worded as well as skeptical questions. Through many meetings discussing strategy, approach, recruiting, financing, etc.

VC 418
article thumbnail

Strategies to sustain your entrepreneurial ecosystem

Source Link

While it might be tempting to jump right in, it’s important to take the time to evaluate successful outcomes and develop a strategy to achieve your goals. If you are doing long-term ecosystem-building you will need to adjust your goals and strategies as your ecosystem evolves and new gaps or opportunities surface.

article thumbnail

A Seriously Great Story and Why We Funded Them

Both Sides of the Table

I don’t think I can disclose more at this time (if the company has release public info Maybe Andrew or Petri could post in the comments section) but our future development looks great, our transmedia strategy seems perfectly crafted and even the digital games only part of the business has been an enormous financial success in just 2 weeks.

media 373