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The Complete Guide to SaaS Pricing Strategy

Tomasz Tunguz

Most startups play defense when discussing pricing with customers. Startups operate in newer markets where pricing standards haven’t been set. But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. AWS, Twilio, Heroku, etc.

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Together We Grow: 11 Expert tips for scaling a SaaS business

Entrepreneurs' Organization

Business challenge: Scaling a SaaS business. Dan’s professional IT services consultancy developed a SaaS product and now wants to grow and scale the product—but has little experience in marketing or selling SaaS products. Leverage vertical SaaS benchmark and ratio studies. Here are 11 tips EO members shared: 1.

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CEO Gururaj Pandurangi on How ThriveStack Redefines B2B SaaS Growth with Hybrid GTM Tooling

Jason Malki

I had the pleasure of interviewing Gururaj Pandurangi, a three-time entrepreneur and now the CEO of ThriveStack.ai , a product designed to help B2B SaaS companies grow rapidly and efficiently. What motivated you to launch your startup? We are building ThriveStack, a product growth platform for B2B SaaS companies.

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. I love how transparently Danielle lives her startup (& encourages other to join in) because it provides much needed transparency to other startups. ” I highly recommend reading it.

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Here is Why Non-Obvious Startup Ideas Can Yield the Largest Results

Both Sides of the Table

I have no doubt that multi-billion startups will disrupt this business with both a higher-quality product and lower costs. They know they can’t beat startups on innovation so they’ve started taking ads in NYC saying, “don’t trust your stuff in the cloud.” And here’s the thing. Of course they are.

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Are B2B SaaS marketers getting it wrong?

TechCrunch

Which terms come to mind when you think about SaaS? “Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. And of course ultimately on profitability.

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