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Together We Grow: 11 Expert tips for scaling a SaaS business

Entrepreneurs' Organization

Business challenge: Scaling a SaaS business. Dan’s professional IT services consultancy developed a SaaS product and now wants to grow and scale the product—but has little experience in marketing or selling SaaS products. Leverage vertical SaaS benchmark and ratio studies. Here are 11 tips EO members shared: 1.

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The Complete Guide to SaaS Pricing Strategy

Tomasz Tunguz

Contract Length Many SaaS startups launch with monthly pricing which encourages customers to try the product and engenders demand. At some point, most SaaS startups switch to annual contracts for three reasons. How about a 50 person SaaS company? Veblen Goods in SaaS Veblen goods defy traditional pricing theory.

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The Feedback Loops in Data that Will Change SaaS Architecture

Tomasz Tunguz

The idea is that in the future SaaS applications would be built on a single database, instead of each SaaS application writing to its own proprietary database. I thought it would be cloud-prem and customers driving SaaS products to use a single database. SaaS applications also write back to the CDW directly.

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Should your SaaS startup embrace a bottom-up GTM strategy?

TechCrunch

Many of today’s most successful software companies, from Atlassian and Datadog to Zoom, subscribe to the bottom-up SaaS go-to-market model. For all these reasons, more and more SaaS startups are choosing to adopt the bottom-up go-to-market model. Who needs to work together to make a bottom-up SaaS model work?

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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NEC X Accepting Applications for Elev X! Ignite Venture Studio

American Entrepreneurship

Those accepted into the program will strategically collaborate with NEC, receiving engineering expertise, extensive R&D resources, comprehensive support services, and funding to fast-track innovations.

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Bottom-up SaaS: A framework for mapping pricing to customer value

TechCrunch

Should your SaaS startup embrace a bottom-up GTM strategy? Should your SaaS startup embrace a bottom-up GTM strategy? A few years ago, building a bottom-up SaaS company – defined as a firm where the average purchasing decision is made without ever speaking to a salesperson – was a novel concept. More posts by this contributor.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.