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Strategic Casting: How to Fish For Your Ideal Clients and Employees

Entrepreneurs' Organization

CEOs may resonate with a higher-end content strategy such as white papers, books, or even a branded podcast. Seriously, think about the differences as you create marketing plans that will help you get in front of the right audience. It’s critical to set yourself apart from the competition.

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This Article About Andy Dunn and Bonobos is the Blueprint for Founder Storytelling

This is going to be BIG.

Startup failure comes quick and often messy--great for storytelling. If you want to get press, or speak at a conference, or just get your content strategy going, bite sized chunks of this narrative can be turned into posts of their own, slides, white papers, video interviews, etc., 3) Chop this up and distribute it.

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At Last – An Asset Class Achieving High Ownership at Low Cost

Angel Capital Association

By: Nick Zasowski, Director at Global Startup Studio Network Startup studios are gaining steam across the angel investing landscape. As the Global Startup Studio Network (GSSN) researched last year, the early signs of studio data are just the beginning for the growing expectations.

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Can data fix healthcare?

TechCrunch

Welcome back to The TechCrunch Exchange, a weekly startups-and-markets newsletter. Let’s talk money, startups and spicy IPO rumors. And that’s precisely what the startup we’re talking about today is up to. Gurry was a leader inside that org, most recently working on strategy for the Microsoft Store product. Sign up here.

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How to Fix a Broken Brand: Especially if All of Your Pivoting Still Hasn’t Worked Yet

Smart Hustle Magazine

In fact, some startup brands may even have lost their identity in the shuffle of so much activity and turmoil in the marketplace. On the other hand, for a brand new startup pivoting may require them to create a new business model altogether. They have given the impact of public health and safety concerns on the economy.

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Workplace Trends That Will Transform the Freelancing Industry in 2021

Smart Hustle Magazine

That is why startup companies are taking a hard look at how to reimagine the critical and fast-evolving world of work. The bottom line is that standard recruiting confines startups to only hiring employees for one specific area or field. and 750 billion in the EU ), there are still individuals falling through the cracks.

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The 5 Marketing Channels of Great SaaS Companies

Tomasz Tunguz

As a SaaS startup grows, the limiting factor of the business quickly becomes demand generation. Content marketing takes many forms: blogs, white papers, social media engagement, eBooks, videos and so on. Hubspot, which attracts more than 1M visitors to their blog each month, epitomizes this strategy.

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