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Strategic Casting: How to Fish For Your Ideal Clients and Employees

Entrepreneurs' Organization

CEOs may resonate with a higher-end content strategy such as white papers, books, or even a branded podcast. Seriously, think about the differences as you create marketing plans that will help you get in front of the right audience. It’s critical to set yourself apart from the competition.

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This Article About Andy Dunn and Bonobos is the Blueprint for Founder Storytelling

This is going to be BIG.

If you want to get press, or speak at a conference, or just get your content strategy going, bite sized chunks of this narrative can be turned into posts of their own, slides, white papers, video interviews, etc., These are problems around mission and focus that need to be addressed. 3) Chop this up and distribute it.

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Interview: VC and Disruption of the Investment Management Industry

David Teten VC

We cover Versatile VC’s strategy and many other topics relevant to family offices. The Family Office Association also just published our full white paper on “Who Is Disrupting Investment Management, And How?” ” For the slide deck and video presentation version of the paper, click here.

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At Last – An Asset Class Achieving High Ownership at Low Cost

Angel Capital Association

With larger funds also come more rules and structures around the investment thesis and strategy. With their unique model, studios create the opportunity to achieve high ownership at a low cost ( see Exhibit A in the white paper ), thus mitigating the risk for loss and creating a great opportunity for gains.

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How to Fix a Broken Brand: Especially if All of Your Pivoting Still Hasn’t Worked Yet

Smart Hustle Magazine

Then create strategies that reflect who they are and what they are wanting most during this time. She has a passion for writing white papers, blogs, articles, and educational materials on a variety of emerging trends in the marketplace. Smart Hustle Resources: Is Pivoting in Business Necessary?

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Can data fix healthcare?

TechCrunch

Gurry was a leader inside that org, most recently working on strategy for the Microsoft Store product. Myerson is best known for his time one-rung below the top of the Microsoft org chart, where he ran things you might have heard of, like Windows. But now they are at a healthtech data company. How did that come to be?

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The 5 Marketing Channels of Great SaaS Companies

Tomasz Tunguz

Content marketing takes many forms: blogs, white papers, social media engagement, eBooks, videos and so on. Hubspot, which attracts more than 1M visitors to their blog each month, epitomizes this strategy. Buyers want to educate themselves before engaging with a salesperson. In addition, it can provide massive scale.

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