Both Sides of the Table
FEBRUARY 22, 2015
This was 2009 and his understanding of audience engagement was far beyond anything I was hearing from most people at that time. When you see pitch after pitch – what works and what doesn’t – you start to get a sense of patterns of business model approaches, go-to-market strategies and the like.
Entrepreneurs' Organization
AUGUST 23, 2024
With marketing budgets tightening and businesses hurting, it made me want to share some of the most effective marketing strategies that have worked for us, either costing little to no cash or providing an absurd return on investment (ROI). Here are three strategies that have worked well for our company: 1. Britney’s post garnered 5.8
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Both Sides of the Table
DECEMBER 16, 2014
Our 3rd fund began investing in March 2009 (raised in 2008) and our 4th fund started in April 2012 so this fund will naturally begin investing around March / April 2015. Will our strategy change now that we have 40% more capital? . That’s why the best firms tend to raise every three years. But that’s it.
Dream It
APRIL 3, 2020
In addition to his books, Geoffrey Moore assisted in writing “In a Downturn, Provoke Your Customers” for the Harvard Business Review in 2009. His strategy for selling in 2009 is relevant to any economic downturn. Luckily, the strategy can be broken down into 3 steps.
Both Sides of the Table
JULY 26, 2022
If I look back to the beginning of the current tech boom which started around 2009, we often wrote a $3–5 million check and this was called an “A round” and 12 years later in an over-capitalized market this became known as a “Seed Round” but in truth what we do hasn’t changed much at all.
Both Sides of the Table
MARCH 24, 2014
As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. Working with early-stage teams : coaching, mentoring, setting strategy, rolling up sleeves: 9/10. That company was Invoca, which just announced a $20 million fund raise led by Accel. 5 years ago. Since then?
Both Sides of the Table
MAY 15, 2010
I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. Following Microsoft’s addressable advertising trials with NBC in June 2009, many suspect that Google’s investment may have some defensive motivations, as well.
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