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How To Pitch A Real Estate Tech VC

Dream It

Key Questions To Answer When Pitching Real Estate Tech VCs Is there demand for the product? For example, when Bowery pitched to Camber Creek, the partners ran mock appraisals their LPs to prove the efficacy of the appraisal software. You should pitch how to get higher rents. Does the demand span multiple geographies?

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The Amazing Disappearing VC

This is going to be BIG.

A number of VC firms have hired specialists in the area of recruiting. One of my potential investors called me the "lean VC". Are you waiting for them to pitch you? Others have partners with expertise in PR. Firms have networks of advisors, too--with particular expertise in your area. That's why I really don't want any of it.

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The Problem with Startup Advice

This is going to be BIG.

VCs construct stories in their head as to why they invested in this or that, and much of it is based on prior experience, but they're often awful at articulating the real reasons. Try and figure out exactly what a startup had to show at the moment a VC chose to invest in them. Venture capital is kind of like a knuckleball.

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Why Founders Have No Clue How They Raised (Or Failed To)

This is going to be BIG.

They had constructed a very specific story about how that company’s features would win out over and above the deal that they missed. For years, he went on to advise other founders about how to generate VC interest, which really could have amounted to, “Be a warm body with a pulse in a sector that firm got shut out of a deal in.”

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What's your hero story?

This is going to be BIG.

His story of overcoming child abuse, a missing arm ligament, a decade in the minors and going on to reinvent himself in his mid-30's using a pitch few have mastered is nothing short of inspirational. Oh, did I mention it turns out he's been pitching with a torn abdominal muscle all season? The movie centers around a lawsuit.

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Getting Your Head in the Game for Fund Raising

Both Sides of the Table

The perverse nature of raising capital is that “no’s” almost always precede “yeses” because it’s very easy for a VC to tell you that you’re not a good fit without doing any real work to evaluate your company so you hear “no” far before others start doing more work. By the end the buyer forgets why they loved your presentation.

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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. Thank you. (if

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