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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

However, as with everything in business, the right strategies constantly change (even when the fundamentals stay the same). Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say?

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Finding North In a New World

Entrepreneurs' Organization

Contributed by Ross Drakes , an entrepreneur and creative director based in Johannesburg, South Africa. Even though my company, Nicework, was reeling, the one piece of our strategy that survived the shutdown was the idea of strategic giving. Download the report here. . The result was the Finding North (Again) report.

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5 Ways brands can play to win on TikTok

Entrepreneurs' Organization

Evan is the CEO and co-founder of Movers+Shakers , a creative agency with a mission to “spread joy by connecting brands to culture.” In fact, TikTok was the most downloaded and highest grossing non-game app globally in the first half of 2021. We asked Evan how brands can leverage the TikTok platform. Happy learning!

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The product-led growth behind edtech’s most downloaded app

TechCrunch

From that frenetic creativity came the company’s distinctive mascot: a childish and rebellious evergreen-colored owl named Duo. So it replaced top-down curriculums with analytics-driven growth strategies, becoming consumed by an ethos that has more recently been dubbed product-led growth.

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How Founders Can Master Mental Resilience to Stay in the Game Long Enough to Win

Entrepreneurs' Organization

Don’t miss our previous posts on How to Protect Your Mental Health When Starting a Business and 5 Strategies To Change Your Inner Dialogue From Critic to Advocate and 3 Steps to Safeguard Your Mental Health and Become a Better, More Effective Leader. I was more fearful, less creative, more reactive, and completely exhausted.

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Why I Invested in Gogii (textPlus) – My First Ever Later Stage Deal

Both Sides of the Table

Gogii is the creator of the 36th most downloaded application in the history of the iPhone app store – a product called textPlus. If you download the app on your iPhone or Android phone you can save more than $200 / year on text messaging. Zack is the creative talent. More on that later. Why are they doing it on textPlus?

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

You can watch him on YouTube , download in iTunes (for gym or commute) 3/31/11 edition. Business model: o They bought a lot of ad inventory (banner ads/advertising) driving people to signup forms, converting (fill out form) and sold leads, o Initial strategy was first comparison shopping and then monitoring and upselling on more savings.

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