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Why Creativity is Essential for Entrepreneurs

Entrepreneurs' Organization

Corporations and educational institutions had to find ways to bring people together for meetings and instruction. All are examples of creative thinking to solve problems. Entrepreneurship is a creative activity. Those of us working from home faced the challenge of how to be creative, productive and keep our businesses alive.

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Overcoming obstacles and transforming STEM education in Jamaica

Young Leaders of the Americas Initiative

Overcoming obstacles and transforming STEM education in Jamaica By Zoe Sweet “All I wanted to do was make an impact that will transform the education system in Jamaica,” says Kavelle Hylton , a 2022 YLAI Fellow and founder of STEM Builders Learning Hub.

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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

However, as with everything in business, the right strategies constantly change (even when the fundamentals stay the same). Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say?

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How to use creative videos to transform email marketing from basic to bustling

Entrepreneurs' Organization

Adding creative videos to your emails is a great way to achieve this. This post will explore how you can leverage video content in the context of email strategies and take your email marketing campaign to the next level. Newsletters have also been used to pass on information to leads in a creative, easy-to-digest way.

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The Founder’s Playbook: Winning Mindsets & Startup Strategies

American Entrepreneurship

This article describes the entrepreneurial mindset behind successful startups, how you can develop that mindset, and the strategies to build your startup based on that mindset. Creativity & Innovation Thinking outside the box to develop unique products, services, or business models. Why Is an Entrepreneurial Mindset Important?

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Three steps to a successful pivot

Entrepreneurs' Organization

Arosh Fernando , creative director of WooHah Productions, says, “When our core business was not permited to function due to the government restrictions, we realized we had to change everything.”. Change only one element of their go-to-market strategy. Internally, their agency has shifted its focus from deliverables to strategy.

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Finding your brand identity in 4 steps

Young Leaders of the Americas Initiative

Many YLAI Network members have found creative ways to make their businesses and organizations stand out from the rest and have used their branding to create a strong following. Understand your audience and educate your community. Taking on bigger (and better funded) competitors is not easy,” says Professor Goldberg.

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