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Together We Grow: 11 Expert tips for scaling a SaaS business

Entrepreneurs' Organization

Business challenge: Scaling a SaaS business. Dan’s professional IT services consultancy developed a SaaS product and now wants to grow and scale the product—but has little experience in marketing or selling SaaS products. Leverage vertical SaaS benchmark and ratio studies. Here are 11 tips EO members shared: 1.

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What Should You Send a VC Before Your Meeting?

Both Sides of the Table

As a VC and former entrepreneur let me offer you some advice. The short answer is that you should have multiple versions of your “pitch deck” (a short, visual presentation in Keynote, PPT or similar and shared as a PDF) and each occasion has a specific goal. The VC will smile, thank you, and later pass. The key is WHAT you send.

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Finding an Investor Who is in Love with You

Both Sides of the Table

If I had to put a number on it I’d say 1 in 20 pitches – maybe 1 in 30 – are by an entrepreneur who comes across as truly passionate about her project. On reflection of the role that I want to play as a VC it is clearly in the camp of passion. I’m a VC. But the two can of course go hand-in-hand.

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Why Aren’t There More Female Entrepreneurs?

Both Sides of the Table

But last week I noticed a blog post by a woman, Tara Tiger Brown, that asked the question, “ Why Aren’t More Women Commenting on VC Blog Posts? She has a quote from literally every major VC from whom you’d want to hear. My guess is that probably only 2-3 out of every hundred pitches I receive are from women.

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Learn to code? How about learn to sell!

This is going to be BIG.

So what attracted Howard Morgan, the VC with the hottest hand in NYC as of late ( Turntable.fm , Fab.com ), to bring the investment back to First Round? If you're not going to build (or design) a product, then you need to be amazing at selling that product (or acquiring customers if you're a SaaS tool). Ugh, right?

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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. Every consultant was pitching a process for reinventing your organization through BI. If your investor worked inside of a SaaS company for years and disagrees with me then listen to them. It’s when the game slows.

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Extra Crunch roundup: 500 Startups’ demo day, smart SaaS pricing and much more

TechCrunch

These events aren’t just a chance to review the latest cohort of hopeful entrepreneurs — they also showcase the technology, products and services that will compete for VC and consumer attention over the next few years. I covered one demo day in person, spending most of my time backstage where founder teams practiced their pitches.

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